TechCrunch Has The Perfect Headline -- "Presto: Because Computers Scare Old People"
TechCrunch looks at the Presto, a printer with an Internet connection designed so that computer-phobic people can get access to e-mail and Internet photo-sharing. The target market, notes TechCrunch: Old people the elderly senior citizens (Note to editor: I'm stumped. I can't think of an inoffensive phrase here. Sorry.)
TechCrunch looks at the Presto, a printer with an Internet connection designed so that computer-phobic people can get access to e-mail and Internet photo-sharing. The target market, notes TechCrunch: Old peoplethe elderlysenior citizens(Note to editor: I'm stumped. I can't think of an inoffensive phrase here. Sorry.)
Hook it up to a phone line and you're good to go. The printer costs $150, the service costs $10/month. The service has built-in spam controls; you have to be an authorized sender.
Two thoughts (one serious, one not-so-much) and a half-baked observation:
Thought #1: If Presto thinks that all seniors are computer noobs, they may be in for an unpleasant surprise. The over-70 crowd is computer-proficient to a degree that would be startling to anyone who doesn't know people over 70. I've had a whole passel of relations and friends of relations who were over 70, and they were all up on e-mail and the Web, some on instant messaging, too. My Dad used the Internet to track investments, and was famous in the family for his long, , rambling late-night e-mails.
Thought #2: Looking at the (presumably vendor-supplied) photo on TechCrunch, I'm reminded of a scene in the movie Nothing In Common, starring Tom Hanks and Jackie Gleason. Hanks plays a guy who makes TV commercials; at one point he's making a commercial about a sweet old, tea-drinking, knitting grandma (like the woman in that Presto photo tableau). Problem is that the actress playing sweet ol' grandma is a foul-mouthed, bad-tempered drunk. Hilarity ensues.
Half-baked observation: I can't help thinking the Presto -- if it proves practical at all -- will prove to have applications unforeseen by the manufacturers. How would you use a device that could print out e-mail and Internet photos without requiring an intervening PC?
Also: If you work with seniors, or are a senior yourself, I'm interested in your opinion -- what do you think of the Presto? (Of course, if you're reading this you're not the target market for the Presto, even if you are over 70 -- but presumably you have friends or family who are.)
Server Market SplitsvilleJust because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.