Infrastructure // PC & Servers
News
8/6/2013
04:46 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

What Desktop Virtualization Means To Windows 8

Virtualization technology has allowed some companies to put off investing in Windows 8 tablets.

10 Hidden Benefits of Windows 8.1
10 Hidden Benefits of Windows 8.1
(click image for larger view)
Since late last year, report after report has declared that PC sales are falling because users now prefer tablets and smartphones.

But tablets aren't the only reason the PC market has been in disarray. Desktop virtualization has also played a behind-the-scenes role -- and that's been bad news for not only PCs, but also for Windows 8.

Virtualization technologies such as virtual desktop infrastructure (VDI) have been around since long before the PC market began to decline. Typically, the concept has involved hosting a user's desktop session on a server, rather than on the user's local machine. Doing so has allowed companies to save money by avoiding the cost of a full license for each employee, and to improve security by giving IT more control and enabling the use of thin clients.

But thanks to the BYOD and mobility movements, virtual desktops are being harnessed in new ways.

[ Why aren't Windows 8 tablets selling? Read Windows 8 Tablets' Big Flaw: Hardware Compromise. ]

"The number-one driver for VDI has shifted from cost savings to supporting the ability to work from anywhere," Forrester analyst David Johnson said in an interview. "More companies are investing for a flexible work style."

For many companies, this investment has meant embracing BYOD. The shift has begun to affect PC sales in two ways. To start, it's turned many situations that once called for two computers into situations that now demand only one. In the past an employee might have a computer at home and a computer at work. But with desktop virtualization, a personal laptop can double as an office-ready BYOD device -- even if a worker wants to use a MacBook in a Windows office.

Second, it's also made tablets more viable as PC replacements. Many business applications, even popular ones such as Microsoft Office, haven't been translated to iOS or Android tablets, potentially limiting how easily users can ditch their PCs for a new tablet. Desktop virtualization diminished this limit, giving many users the excuse they needed to delay a PC upgrade.

Microsoft Office tops the list of desktop apps that are most commonly used on tablets, with Word, Excel, Outlook and PowerPoint ranking in the top 10, according to figures compiled by Splashtop, a maker of remote desktop products. Also on the list, which was generated by hundreds of thousands of remote desktop sessions from 14 million users, are various desktop browsers and media players.

Ironically, the rise in desktop virtualization is discouraging PC sales even as it testifies to the importance of PC software. The trend also raises an interesting question: If people like using tablets but sometimes need desktop software, why don't more of them use Windows 8, the only platform that combines both? According to research firm IDC, Windows tablets accounted for only 4% of the market in the most recent quarter.

From Microsoft's perspective, many of the potential explanations are disheartening. Windows 8's library of mobile apps has neither the depth nor breadth of Android and iOS's respective catalogues, so it's reasonable to infer that Microsoft simply hasn't delivered the apps that have made Android and Apple tablets popular.

Other key issues are user experience and accessible pricing. With Windows 8.1 and cheaper devices with better battery life on the way, Microsoft might be able to make strides -- but, as with most computing these days, it is the apps that are crucial.

Microsoft has been trying to improve Windows 8 adoption by declining to release Microsoft Office for Android and iOS tablets. But tablet-friendly alternatives to Office, such as Google Docs or Open Office, are becoming more capable, and some Office users have already shown that they'd rather use VDI than move to Windows 8.

If tablet users feel the same way about Windows 8.1, Microsoft will face tough questions about its tablet strategy.

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
JPolk
50%
50%
JPolk,
User Rank: Apprentice
8/8/2013 | 2:35:35 AM
re: What Desktop Virtualization Means To Windows 8
"Since late last year, report after report has declared that PC sales are falling because users now prefer tablets and smartphones.

But tablets aren't the only reason the PC market has been in disarray. Desktop virtualization has also played a behind-the-scenes role -- and that's been bad news for not only PCs, but also for Windows 8."

Really? Virtualization? The thing that's killing PC sales is tablets, which is just relinquishing some market share, and Windows 8 itself.
moarsauce123
50%
50%
moarsauce123,
User Rank: Ninja
8/8/2013 | 8:13:42 AM
re: What Desktop Virtualization Means To Windows 8
You're right, JPolk:

In fact, since last year, report after report has declared that PC sales are falling because users now prefer tablets and smartphones.

But tablets aren't the only reason the PC market has been in
disarray. Desktop virtualization has also played a behind-the-scenes
role -- and that's been bad news for not only PCs, but also for Windows
8.
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
8/8/2013 | 3:15:30 PM
re: What Desktop Virtualization Means To Windows 8
No disagreement. The point isn't that virtualization is some big barrier between Windows 8 and success, or that virtualization alone is turning tablets into viable PC replacements. A lot of people would buy a tablet over a PC simply because they prefer a tablet. Virtualization isn't necessarily part of the equation on the mass market level.

But some businesses wouldn't be using tablets if it weren't for virtualization. Other companies would have felt more pressure to upgrade hardware and OSes, if not for virtualization. VDI and related technologies aren't "killing PC sales," but they're among the supporting actors that have created the market conditions that have allowed tablets to thrive in the workplace.
Server Market Splitsville
Server Market Splitsville
Just because the server market's in the doldrums doesn't mean innovation has ceased. Far from it -- server technology is enjoying the biggest renaissance since the dawn of x86 systems. But the primary driver is now service providers, not enterprises.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.