Why Apple Fans Are Disappointed And Why They're Wrong - InformationWeek
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6/12/2009
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Why Apple Fans Are Disappointed And Why They're Wrong

Apple introduced solid upgrades to the iPhone, its Mac operating system, and notebook lines at the WWDC, but that isn't enough for some Apple fans. Why not?

8 Revolutionary Announcements

1997: The Return Of Steve Jobs
Everybody knew how a tech entrepreneur's career was supposed to go. He introduces a brilliant innovation as a young man, makes buckets of money and revolutionizes the industry, and is washed up and ousted while still a youth. A lucky few, like Ken Olsen at Digital Equipment Corp., stay on at the company they founded for most of their lives, consolidating and building on their initial genius. Either way, there are no second acts in American tech careers; a tech entrepreneur's life's work will be substantially finished before he or she has even fully grown up.

Unless you're Steve Jobs. He had his flash of genius, then flamed out and failed before he was 31, following the script for American tech entrepreneurs.

Then he went and founded another computer company, NeXT, a technology success but a business flop. He founded Pixar, which revolutionized a completely different industry -- movie animation. He sold NeXT to Apple, which brought him back to the company he'd founded. Apple was failing at the time, but Jobs pushed out the current CEO and took command of the sinking ship, patching the holes in the hull, repairing the engines, and turning it into an innovation juggernaut.

1998: Introducing The iMac
In the 1990s, personal computers were just plain ugly. But the iMac turned the PC into something pretty, an object you could enjoy looking it. It had a funny rounded shape, like a piece of candy, and came in multiple candy colors. PCs were always fun to play with, now they looked like fun too.

Apple advertised the iMac as a device that made it easy to get on the Internet, which was revolutionary at the time. The company also declared that serial ports and floppy disk drives were unnecessary, and left them out of the machine. This was a controversial decision at the time, but proved to be prophetic.

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