Google Kills Buzz In Friday Product Purge
Code Search and iGoogle's social features are also among the Google products getting the axe.
On Friday, June 24th, Google announced the shutdown of Google Health and Google PowerMeter. On Friday, September 2, Google said it would discontinue 10 other products, including Aardvark, Google Desktop, and Google Notebook.
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And Friday, October 14, brings a new round of product closures. Google VP of product Bradley Horowitz said that Google Code Search, Jaiku, iGoogle's social features, and the University Research Program for Google Search will be shut down on January 15, 2012.
He also said that Google Buzz will be shut down in a few weeks, and that users will be able to export their content using Google Takeout. Buzz has floundered since its bungled launch and ceased to have much reason for being following the introduction of Google+.
In addition, Horowitz confirmed that the previously announced closure of Google Labs will occur as planned Friday and that Boutiques.com and the former Like.com websites will be replaced by Google Product Search.
"Changing the world takes focus on the future, and honesty about the past," said Horowitz in a blog post. "We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today's announcements let us focus even more on giving them something truly awesome."
[ What's working at Google? Android, Chrome, Google+, and Search Advertising. ]
During Google's Q3 2011 earnings conference call for investors Thursday, CEO Larry Page said he would continue his policy of "putting more wood behind fewer arrows." Page said that Google's goal was to "create products people use twice a day, like a toothbrush."
Horowitz upped the ante on that talking point, stating in his post that Google aspires to build "products that [people] use two or three times a day."
What this means is that Google's long tail is getting cut short. Quirky, experimental products, the sort that may not appeal to a mass audience, are likely to be fewer and farther between, and those that still survive at Google are likely to struggle for air.
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