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InformationWeek's February Must Reads is a compendium of our best recent coverage of customer engagement. Find out how Penske built a used-truck website to appeal to customers and search engines, why CIOs need to fully understand their companies' products and services, how to find the valuable insights hiding in data on consumer behavior, and much more.

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IN THIS MUST READS:

  • What Penske Learned While Rebuilding Its E-Commerce Site
  • How To Become A Customer-Facing CIO
  • Finding The Breadcrumbs In Customer Data
  • GM Custom Mobile App Helps Earn Customer Trust
  • The Customer Chooses The Web Browser, Stupid
  • 6 Ways CIOs Can Stay Ahead Of Customers

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