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This is the Aug. 19 digital issue of InformationWeek. Access is free, but you must be a registered member of the InformationWeek Business Technology Network to download the issue. Please register below. There's no cost, and it takes only a few minutes. Once done, click the "Go To Digital Issue" button at the bottom of the page.

In This Issue:

  • Blinded By Big Data: Making decisions based on flashy macro trends while ignoring "little data" fundamentals is a recipe for failure.
  • How Coke Bottling CIO Manages Mobile Strategy: Onyeka Nchege's team rides with truck drivers and accompanies account managers at meetings with customers.
  • IT As A Cloud Service: IT departments must effectively become cloud service providers themselves if they're going to compete as such.

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