More than 60 years after the Walt Disney Co. became one of Hewlett-Packard's first customers when Walt Disney purchased an oscillator to improve the sound quality for the animated feature Fantasia, the companies last week formed a 10-year strategic alliance to refine consumer entertainment technologies by collaborating on everything from theme-park attractions to back-office IT systems to home networking gear. HP and Disney worked together on the newest Disney World Epcot attraction, Mission: Space, also unveiled last week, and they'll jointly develop digital infrastructure technologies for securing content delivered over the Internet, as well as entertainment appliances for home networks, HP CEO Carly Fiorina and Disney president Bob Iger said during a Webcast to disclose the alliance.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.