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Disney Launches Parent-Controlled Mobile Phone Service

Disney Mobile allows parents to set spending allowances and track usage for voice minutes, text messaging, picture messaging, downloadable content, and more.

The Walt Disney Co. on Tuesday launched a mobile phone service that lets parents keep a tight rein on their kids' phone use.

Disney Mobile, which was launched in the United States, allows parents to set spending allowances and track usage for voice minutes, text messaging, picture messaging and downloadable content, receiving alerts when allowances have been reached.

In addition, parents can determine the hours of the day and days of the week when kids can use the phones, prioritize family messages and locate their phone-carrying youngsters using the device's GPS capabilities.

Disney family plans range from $60 a month to $250 a month.

In launching the service, Disney joins other businesses, such as ESPN, in selling a branded telephone services. The businesses, which are known as mobile virtual network operators, or MVNOs, license spectrum from wireless carriers and then launch their own branded services. Besides voice communications, the services sometimes include video streaming. Disney plans to offer family-oriented content.

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