Since Irwin and Steve are blogging about how old fogeys areadopting new technology, let's note that in her Times Magazine column, The Medium, Virginia Heffernan considers the best way to "print" web comments. How very old world (does anyone under 30 care about this?). And yet, fascinating, too, because it captures one element (of millions, one supposes) of clashing generational cultures. She's not talking about social networking per se, but surely her queries cover them as well as blogs, wikis and general comment sections of grand old gray ladies.Plus, she's really smart andfunny.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.