Cloud // Cloud Storage
News
11/17/2008
07:30 PM
Connect Directly
RSS
E-Mail
50%
50%

Domino's Offers Pizza Through TiVo Service

TiVo subscribers can set up user names and passwords on Dominos.com, which will enable them to place orders through their TVs using only an account number.

TiVo subscribers with a hankering for pizza can now order a pie from Domino's directly from their TVs.

As of Monday, people who use one of TiVo's broadband-connected digital video recorders can order a pizza by using their remote controls to click "I want it" on the Domino's ad on their programming guide. TiVo subscribers can order the pie for deliver or pickup and track delivery timing. The pizza should arrive in about 30 minutes, according to Domino's.

"This is the first time in history that the on-demand generation will be able to fully experience couch commerce by ordering pizza directly through their television set," Rob Weisberg, VP of precision and print marketing at Domino's Pizza, said in a statement.

In battling increasing competition from cable operators and set-top manufacturers offering DVRs, TiVo has turned to offering a variety of services to advertisers through its programming guide and set-top box. "Joining forces with Domino’s Pizza creates an effective marketing and commerce tool for Domino’s while enhancing and further distinguishing TiVo as the ultimate way to watch TV with a closed-loop advertising experience," said Karen Bressner, senior VP of advertising sales at TiVo.

TiVo subscribers can set up user names and passwords on Dominos.com, which will enable them to place orders through their TVs using only an account number. Alternatively, people can enter their delivery address and build their pizza by selecting type of crust, toppings, and sauces. The order is sent to a local Domino's, and the user pays when the pizza is delivered.

Comment  | 
Print  | 
More Insights
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.