eBay Quietly Launches Craigslist Competitor Kijiji - InformationWeek
IoT
IoT
Software // Information Management
News
7/5/2007
06:28 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

eBay Quietly Launches Craigslist Competitor Kijiji

In addition to its investment in Craigslist, eBay has acquired a number of classified marketplace sites over the years.

EBay owns 25% of Craigslist and has a seat on its board of directors. Yet the auction company has just given Craigslist some competition, in the form of Kijiji.com, a free online classified marketplace.

Kijiji -- a name your Swahili-speaking friends may recognize as the word for "village" -- has been operated abroad by eBay since March 2005, when it launched in Canada, China, France, Germany, Italy, and Japan. It opened for business in the United States last week.

Kijiji was developed by a small group of eBay employees and launched under the oversight of Alex Kazim, then senior VP of new ventures at eBay. Kazim is currently the president of eBay's Skype IP telephony service.

In addition to its investment in Craigslist, eBay has acquired a number of classified marketplace sites over the years including Kijiji, Gumtree.com, LoQUo.com, Intoko, Marktplaats.nl, and mobile.de. Intoko has since been merged with Kijiji.

EBay also owns another Craigslist competitor, Rent.com, which it acquired in February 2005.

Kijiji is the only one of eBay's classified sites promoted with a link on eBay search results pages, at least in the United States.

Currently, Kijiji has far fewer listings than Craigslist. Kijiji's "computers, software" category, for example, shows just 24 Bay Area listings posted since July 3. Craigslist's Bay Area "computers & tech" category includes over 700 posts just for July 5.

In May 2007, Craigslist had 20.6 million U.S.-based unique visitors, according to Internet metrics firm ComScore, enough to place first among the 25 classified sites most visited by U.S. users and a 75% increase over May 2006.

Kijiji sites, ranked 25 out of 25, saw 388,000 unique U.S. visitors in May. Given that Kijiji just launched in the United States, those U.S.-based Internet users represent visitors to Kijiji sites in other countries.

Craigslist appears not to care much about potential competition from eBay. "We assume that eBay will continue to be a steadfast member of our board, and conduct themselves honorably and appropriately," spokeswoman Susan MacTavish said in an e-mailed statement.

An eBay spokesperson acknowledged that Kijiji competes with Craigslist and said the company is retaining its board seat and equity position in Craigslist at present.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll