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2005 Display Advertising Rates

2005 Editorial Calendar
For more information on a particular story please visit the Editorial Calendar Hotline.

The information below was last updated on October 29th, 2004:

More information on digital specifications, production schedules, inserts and file requirements.

4-COLOR RATES (GROSS)
Frequency 1x 7x 13x 26x 39x 52x 78x 104x
Full Page $50,740 $48,670 $46,590 $44,530 $43,490 $42,450 $41,830 $41,210
2/3 Page $38,330 $36,870 $35,420 $33,980 $33,240 $32,520 $32,080 $31,650
1/2 Page $32,100 $30,980 $29,830 $28,680 $28,110 $27,560 $27,200 $26,860
1/3 Page $25,080 $24,280 $23,510 $22,720 $22,320 $21,930 $21,690 $21,440
Gatefold (3 pgs)1 $183,310 $175,550 $167,750 $160,020 $156,120 $152,220 $149,900 $147,570
Gatefold (4 pgs)2 $234,050 $224,220 $214,340 $204,550 $199,610 $194,670 $191,730 $188,780
  1. 1. Gatefolds include 25% premium charge
  2. 2. 4-Page gatefold includes font and back covers, 3-page gatefold is internal only

BLACK & WHITE RATES (GROSS)
Frequency 1x 7x 13x 26x 39x 52x 78x 104x
Full Page $41,450 $39,380 $37,300 $35,240 $34,200 $33,160 $32,540 $31,920
2/3 Page $29,040 $27,580 $26,130 $24,690 $23,950 $23,230 $22,790 $22,360
1/2 Page $22,810 $21,690 $20,540 $19,390 $18,820 $18,270 $17,910 $17,570
1/3 Page $15,790 $14,990 $14,220 $13,430 $13,030 $12,640 $12,400 $12,150
Gatefold (3 pgs)1 $155,440 $147,680 $139,880 $132,150 $128,250 $124,350 $122,030 $119,700
Gatefold (4 pgs)2 $196,890 $187,060 $177,180 $167,390 $162,450 $157,510 $154,570 $151,620
  1. Gatefolds include 25% premium charge
  2. 4-Page gatefold includes font and back covers, 3-page gatefold is internal only

COLOR CHARGE
4-color 9,290
2-color (PMS) $4,950
2-color (standard) $4,790

2005 Rate Card Provisions

  1. All orders are subject to acceptance by CMP Media LLC at its headquarters in Manhasset, New York
  2. No conditions other than those set forth in this rate card shall be binding upon CMP unless specifically agreed to by CMP in writing.
  3. Positioning of advertisements is at the sole discretion of CMP except where a specific position has been agreed to by CMP in writing.
  4. Cancellations or changes in advertising by the advertiser or its agency may not be made after the closing date for the publication or product. CMP is under no obligation to revise advertising materials not received by the CMP production department by he closing date and such advertisements may not be subject to approval by the advertiser or its agency.
  5. CMP assumes no liability for any errors or omissions in key numbers appearing in advertisements.
  6. CMP is not liable for any delays in the production or delivery of the publication or product due to any conditions beyond CMP’s control.
  7. In consideration of CMP's publishing advertising (or distributing another product) for the advertiser, the advertiser and its agency agree to indemnify and defend CMP against any and all claims, losses, liabilities, damages and expenses (including attorneys' fees) arising out of CMP's printing, publishing or distributing such advertising (or another product) and/or arising from third parties access to advertiser's site and use of advertiser's products and services.
  8. In no event shall CMP be liable for any consequential, incidental or special damages, nor shall its liability for any act, error or omission, whether or not due to its negligence, exceed the price paid to CMP for the publication or distribution of such materials.
  9. CMP reserves the right to hold the advertiser and its agency jointly and severally liable for all monies that are due and payable to CMP.
  10. Advertising in CMP’s online products and services is subject to the terms of the applicable online insertion order.
  11. All payments are due within thirty (30) days of the invoice date. Non-commissionable charges, such as production charges, are not subject to an advertising agency commission. Agency commissions are not payable on invoices which are not paid within ninety (90) days of the date of the invoice. Advertiser shall pay a late charge of 1% per month (12% per year) on all invoices not paid within thirty (30) days of the date of such invoices.

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