Edify Corp. has unveiled a customer relationship managementand marketing package that can help companies instantly
personalize all contact with customers, whether by Web,
phone, E-mail, or fax.
Edify's Smart Marketing and Relationship Management Options
package includes capabilities that scan databases for
previous customer records and add any new information the
customer supplies. The system combines the data to create an
up-to-date customer profile, which is matched against a pre-
established predictive model. Then the system identifies
products and services that can be recommended to the
customer either by a live sales agent or by automated
"The customer has already made the contact, so [your
products] are on their mind right then," says Steve Pollack,
VP of marketing at Edify. "This lets you take advantage of
whatever information is available on that customer on the
spot." Aside from helping companies cross-sell or up-sell
customers, Pollack adds, the predictive modeling can also be
used to anticipate the loss of an existing customer--and
present offers or services to prevent churn.
Kathleen Khirallah, a senior analyst at TowerGroup, says
Smart Options can help organizations make the most of every
customer encounter. "This gives companies the capability to
provide the sense of intimacy and appropriateness that you
would get from a trusted adviser across an entire employee
base and multiple channels."
Available in the fourth quarter, the Smart Options package
will be priced starting at $200,000.
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