Editor's Note: Cisco Aims To Lead In New Markets - InformationWeek
IoT
IoT
Infrastructure
Commentary
6/18/2004
06:25 PM
Stephanie Stahl
Stephanie Stahl
Commentary
50%
50%
RELATED EVENTS
CAO Discusses Their Roll & The Skills Needed to Do the Job
Jul 26, 2017
LWhat does a chief analytics officer do each day? To help us answer that question we welcome Dun & ...Read More>>

Editor's Note: Cisco Aims To Lead In New Markets

If you ask John Chambers about Cisco Systems' success, he'll say the company has been "lucky." That it's been in the "right place at the right time."

Ask a competitor what it's like playing in the same market as Cisco and you'll hear, "Cisco's not a competitor. They're a force of nature." Those are the words of Alan Cohen, a VP at Airespace, a wireless LAN provider just a short distance away from Cisco's sprawling campus in San Jose, Calif. Cohen believes there's room in the market for a "killer No. 2" player.

Ask a customer what business Cisco is in and the answer will be vastly different than it was a decade or two ago. Back then, Cisco was the router and switch vendor. The company provided the stuff that moves traffic around and between networks. Today, Cisco is a storage vendor, a security provider, an infrastructure provider.

Ask John Chambers what business Cisco is in and he'll tell you he's not just in the technology architecture business, he's in the "business architecture" business. Indeed, while the company--which spends a whopping $3 billion on research and development--keeps a strong focus on innovation and advanced technologies, it's moving into something much more than product delivery and technology architecture. That means helping customers with business-process changes, workforce optimization, business alignment, productivity, and, more ambitiously, business-process transformation.

It's a strategy that will require the company to move more aggressively into services and consulting. That wasn't always part of the plan, but strong customer demand convinced the company it's the right direction. For more on the direction in which Cisco is headed, see "Cisco's Second Act."

Stephanie Stahl
Editor-in-chief
sstahl@cmp.com


To discuss this column with other readers, please visit Stephanie Stahl's forum on the Listening Post.

To find out more about Stephanie Stahl, please visit her page on the Listening Post.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll