Choose just about any day in the life of an InformationWeek employee and you'll hear comments like, "That's great, but how can we make it better?" and "I know the deadline has passed, but let's try something else." It's part of our relentless pursuit of high quality, new ways of thinking, and innovation designed to serve our readers, Web visitors, and event attendees.
In that vein, we've given our print magazine a bit of a face-lift. InformationWeek hired premier publication designer Robert Priest to spearhead the project. He has done work for Esquire, GQ, Newsweek, and other respected publications. It's been months in the making and has required a lot of hard work from our internal design team, led by creative director Michael Gigante. And while it's been an exciting process, what really matters is what it means for you. Our goal was to give you an invigorated design that makes it easier for you to consume and navigate our content. I think Robert describes it best: We wanted a new look that was "potent, precise, easily navigated, with just the right degree of caffeination." Based on conversations with our Editorial Advisory Board and many other readers, we think you'll agree that we've accomplished our goal.
While our editorial mission -- to provide you with timely and relevant news, analysis, and research -- isn't changing, we will, as always, continue to change our editorial sections and coverage as needed to reflect your business and technology priorities and other exciting business innovations powered by technology. This week, we lay the foundation for an important area of coverage, real-time business, with a comprehensive editorial and research package.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.