Editor's Note: It's Time To Get Down To The Business Of Privacy
Whew! Ninety-three--that's the number of pages in the PDF file I downloaded from the Federal Register last week detailing the final rule from the Department of Health and Human Services for privacy standards for health information. That's a lot for health-care and insurance companies to digest, and it's only one component of the Health Insurance Portability and Accountability Act. It's also a lot for consumers to chew over. But Marty Abrahms gives the department a lot of credit. Not only is it providing very detailed specifications, he says, it's also providing a summary that's more palatable. That's a concept that Abrahms, former chief privacy officer at Experian, who now works for law firm Hunton & Williams, and others are trying to convince companies to adopt. Already, the folks at Citigroup, J.P. Morgan Chase, Procter & Gamble, and others are working on shorter, friendlier, less legal mumbo-jumbo types of statements. It needs to be something consumers can glance at and compare with others, he says. I couldn't agree more. Last summer, my mailbox was deluged with privacy statements from banks and credit-card companies (those complying with the Gramm-Leach-Bliley Act), but somehow they always ended up in the "to read later" pile. It's one of those piles that, if it sits there long enough and I haven't touched it, can go into the recycling bin without much thought.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.