Editor's Note: Overrated Vs. Underrated: A Matter Of Perspective
Over or under? Those prepositions apply in lots of ways to signal whether we're hitting, or missing, the mark. For someone overworked, overweight, or over-the-hill, it may be time to ratchet back, slim down, or get current. For those underperforming, underutilized, under the weather-step up, speak up, rest up.
As in life, so too in business technology. In this week's cover story, which begins on page 34, we run some popular technologies and concepts through the over-under filter. Is vision an overused buzzword from the management-training circuit, or an invaluable skill that's impossible to teach and harder to find? Is knowledge management the best invention since quick-stop sticky cinnamon bun outlets at the airport, or a bunch of groupware functions that seldom get used? What about E-mail? A tool that ties you up-or the one thing you couldn't do without?
Not everyone will agree with our choices or the things we say about them. Indeed, your own experiences will have a lot to do with where these things rate on your personal Over-Under Meter. The point of this editorial feature is that perspective is all-important as IT vendors continue to offer constantly changing products and services, as the economy seems to brighten one day but darken the next, and as business-technology professionals are pushed and pulled in every direction in the process. The things that seem important or promising one day sometimes turn out to be less so the next. The opposite is also true.
Speaking of ups and down, you should check out the results of InformationWeek's quarterly IT Confidence Index. It's been heading steadily downward since we first benchmarked the Index in the first quarter, and the latest results-completed this month-are more of the same. For the year, the Index has declined 46.9%. And it doesn't bode well for the coming quarter: Only about a third of respondents had a positive outlook vis-a-vis their own company's IT budget and spending plans looking three months ahead.
But there are also glimmers of hope in the results. More than half the respondents had a positive outlook for their own company's business prospects, both now and in the near term. At the end of a year that has been both overwhelming and underwhelming, it's encouraging that so many people feel good about the companies they work for.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.