Editor's Note: What More Are You Looking For? - InformationWeek
IoT
IoT
Business & Finance
Commentary
11/1/2002
06:43 AM
Stephanie Stahl
Stephanie Stahl
Commentary
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

Editor's Note: What More Are You Looking For?

Fresh or free -- coffee refills!" Hmmm. Is that a choice or a statement? Can I either have fresh coffee or free coffee, but not both? And, if it weren't fresh, would I really care if I could get stale coffee for free? OK, OK, I know what the sign outside the convenience store really meant -- if you don't think the coffee tastes good, they won't make you pay for it. It's a nice customer-service campaign that they hope will bring people into the store time and time again. I applaud that kind of customer touch even though it wasn't enough to lure me in (not like, say, a fresh and free, warm chocolate-iced doughnut would do), but it was a nice gesture anyway.

What would wow you? Perhaps it would be the ability to go into a local coffee shop and order a grande-skim-soy-caramel-half-caff-latte with extra foam and a dash of cinnamon and have the guy behind the counter know exactly what you want without you having to repeat it? Or maybe it's the ability to call your favorite sushi take-out place and the person on the other end of the phone knows you like eel maki without the avocado.

I'll stop here, before you start thinking I have pretentious food consumption habits. But that question of what wows you certainly applies to business technology today. In fact, it's a question Garland Hall, chief customer officer (I love that title!) for webMethods, often asks customers (we discussed this over some very good eel maki, by the way). I wouldn't doubt that any IT vendor today realizes that things that used to be perks are now check-off items--SLAs, lower prices, shorter licensing terms, ROI metrics. What more are you looking for? What wows you? I know Garland's asking the question, but are enough of your IT vendors asking it?

Stephanie Stahl
Editor
sstahl@cmp.com

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll