Which is more important to your organization, customer acquisition or customer retention? For most companies, both have equal importance, so planning customer-oriented technology initiatives may be challenging. But one customer strategy is a constant, "the customer is always right." How has technology innovation impacted your customers?
Optimize magazine evaluates changes in customer buying patterns brought on by technology innovation in 200 companies. Learn what customer-oriented strategies are working and what metrics firms are using the measure success.
Use this report to evaluate your organization's customer-related technology initiatives, and create strategies that will provide measurable increases in satisfaction and retention.
Key report areas include:
Shifting buying patterns
IT involvement with customers
Outsourcing and its impact on the customer experience
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.