Software // Enterprise Applications
News
8/2/2005
02:07 PM
50%
50%

Enhancing the Customer Experience

Which is more important to your organization, customer acquisition or customer retention? For most companies, both have equal importance, so planning customer-oriented technology initiatives may be challenging. But one customer strategy is a constant, "the customer is always right." How has technology innovation impacted your customers?

Optimize magazine evaluates changes in customer buying patterns brought on by technology innovation in 200 companies. Learn what customer-oriented strategies are working and what metrics firms are using the measure success.

Use this report to evaluate your organization's customer-related technology initiatives, and create strategies that will provide measurable increases in satisfaction and retention.

Key report areas include:

  • Customer-oriented strategies
  • Shifting buying patterns
  • IT involvement with customers
  • Measuring success
  • Outsourcing and its impact on the customer experience

7-pages
17-charts

I've Bought Reports Before

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of April 19, 2015.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.