Sometime last year, via automated searches for "Enterprise 2.0," I found myself repeatedly landing on this prolific blogger's posts: Bertrand DUPERRIN's Note Pad (caps intentional; that's how they do it in France). Although sometimes a struggle to glean the intended meaning from his posts as the translations were a little rough from French to English, I stuck with Duperrin and have found his commentary refreshing and insightful.So, blame it on social media, but that's how I first discovered blueKiwi-- the company that employs Duperrin. I've since started following @bduperrin on Twitter and have drafted him into my ITSinsider guild of Enterprise 2.0 warriors.Last week, the 2.0 Adoption Council kicked off our weekly "Demo Thursdays" with a blueKiwi demo. During the demo there were a number of features that distinguished blueKiwi in crowded field of competitors. As I mentioned the clean, nicely designed user interface makes it easy to figure out what to do fairly quickly. The platform is arranged in a people-centric design that channels content into logical groups. In short, the product has all the bells and whistles, but it has even more than I've seen from most social platforms. For instance, it includes a fairly sophisticated ideation feature, as well as support for mobile platforms. While searching around, I found a comprehensive blueKiwi review by Jon Husband when the company launched at Web 2.0 SF. Highly recommend that for further investigation.Certainly in Europe, blueKiwi is an exceptional contender for your social software business. On our demo conference call, we heard blueKiwi described as "the Jive of Europe." As I've been working with Jive SBS at the Council, and have continued to experiment independently with the blueKiwi platform, I'd have to say blueKiwi has a lot to offer comparatively. Once blueKiwi lands a few large U.S. clients, it will be soon thereafter we will hear blueKiwi's name mentioned alongside Jive, Socialtext, and Telligent as a top-of-mind category contender.
blueKiwi's ideation module.
I also enjoyed this introductory video from blueKiwi explaining the basic business benefits for social software in general.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.