Innovation is at the heart of software development, and it's the name of the game in the Enterprise 2.0 Launch Pad competition. Held in conjunction with both the Santa Clara and Boston editions of the 2010 Enterprise 2.0 Conference, Launch Pad produced four finalists at each site -- the best of the best applications produced and submitted to the competition that year. Best of all? Entering Launch Pad was free, and open to all software developers -- large and small -- who were building, launching
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Moxie's Engagement Spaces has both a customer and employee application -- think of them as social sites, specifically built for business use. Employee Spaces includes collaboration and knowledge sharing with the hallmarks of social media: Profiles, news feeds, microblogging, and the like. Customer Spaces is essentially social customer service, deploying of customer care channels alongside social media tools. Moxie has another trait worth mentioning: Formerly, nGenera, it's not a new company. Paige Finkelman, chairperson for the Launch Pad competitions, notes: "[Moxie] goes to show that Launch Pad is not limited to start ups -- we welcome submission from any (existing or established) E2.0 vendor with a new solution, integration point, partnership, or version released or planning to launch in the calendar year of the contest."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.