Innovation is at the heart of software development, and it's the name of the game in the Enterprise 2.0 Launch Pad competition. Held in conjunction with both the Santa Clara and Boston editions of the 2010 Enterprise 2.0 Conference, Launch Pad produced four finalists at each site -- the best of the best applications produced and submitted to the competition that year. Best of all? Entering Launch Pad was free, and open to all software developers -- large and small -- who were building, launching
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The winner in Boston, Baydin's Boomerang application aims to win the war against unruly email inboxes, with versions for both Outlook and Gmail currently available. Baydin describes Boomerang as "a snooze button for an email message," allowing users to keep their inbox lean without missing important messages. The company's founders note their electrical engineering background as a driving motivation behind their software: "We understand the frustration that comes with email that won't get out of the damned way so we can get back to designing circuits." In a company blog post, CEO Alex Moore wrote: "Baydin was incredibly excited to be named the winner of the Enterprise 2.0 Launch Pad. … Our fellow finalists put together some amazing demos. They did a great job presenting, and all of them are working on stuff that could really have an impact. We were honored that the Enterprise 2.0 attendees selected us as the winner out of a group with this much potential."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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