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2/25/2011
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Kevin Casey
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Enterprise 2.0 Launch Pad: 2010 Elite 8

Innovation is at the heart of software development, and it's the name of the game in the Enterprise 2.0 Launch Pad competition. Held in conjunction with both the Santa Clara and Boston editions of the 2010 Enterprise 2.0 Conference, Launch Pad produced four finalists at each site -- the best of the best applications produced and submitted to the competition that year. Best of all? Entering Launch Pad was free, and open to all software developers -- large and small -- who were building, launching
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The winner in Boston, Baydin's Boomerang application aims to win the war against unruly email inboxes, with versions for both Outlook and Gmail currently available. Baydin describes Boomerang as "a snooze button for an email message," allowing users to keep their inbox lean without missing important messages. The company's founders note their electrical engineering background as a driving motivation behind their software: "We understand the frustration that comes with email that won't get out of the damned way so we can get back to designing circuits." In a company blog post, CEO Alex Moore wrote: "Baydin was incredibly excited to be named the winner of the Enterprise 2.0 Launch Pad. … Our fellow finalists put together some amazing demos. They did a great job presenting, and all of them are working on stuff that could really have an impact. We were honored that the Enterprise 2.0 attendees selected us as the winner out of a group with this much potential."

SEE ALSO:

Congrats To Enterprise 2.0 Santa Clara Launch Pad Final Four

Congrats To Enterprise 2.0 Boston Launch Pad Final Four!

Congrats To 8 Enterprise 2.0 Santa Clara Launch Pad Semi Finalists!

Congrats To 8 Enterprise 2.0 Boston Launch Pad Semifinalists

Enterprise 2.0: Meetzi Wins Launch Pad Contest

Enterprise 2.0 Focuses On Cloud, Community, Collaboration

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