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10/14/2009
09:40 PM
Ben Kepes
Ben Kepes
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Enterprise 2.0 San Francisco - Only Two Weeks Away, the Briefing Invites Start

First published on CloudAve.

In two weeks time I''ll be winging my way across the world for the inaugural San Francisco holding of the Enterprise 2.0 conference. As is the norm before large events like this, the emails have started pouring in already asking for times for briefings on products and services to be released during the conference.

In a bid to save frustration on all sides, and as a suggestion to my fellow media attendees, I thought I''d publish here my simple guide to securing time with me (bear in mind there''s hundreds of companies going to be at the event, I''m in SF for just one week and I like to sleep from time to time);

  1. Please make it relevant. I''m a Cloud computing and SaaS guy with an interest in business process software and the culture shift needed to ease adoption of "Enterprise 2.0". Sorry but there''s a bunch of things that simply aren''t in my sphere of interest. Please do some research and read my stuff to get a feel for what will interest and be relevant to me
  2. I live in New Zealand, that''s a long way from SF and is in an entirely different timezone - if you want to engage me in a pre event briefing (something I''m not at all against), please take the time to work out when might be a suitable time for me. While I''m a very early riser who partly works in Pacific time, 3am is not a good time to be showing me the latest micro-blogging service for enterprise
  3. Find out ways to engage me when you''ll get good attention. I''m a fitness fan and jog most mornings, especially when attending high-stress events like Enterprise 2.0. If someone comes to me and suggests a chat over a leisurely 5 mile run they''re likely to capture my undivided attention - it''s a good opportunity!
  4. Work out what pushes my buttons - we all get jaded from lots and lots of calls and a million and one "me too" offerings. Find some way to reach out to me (and Cocktails are definitely NOT my thing) and your chances go up exponentially. I''ve written fairly extensively about a couple of companies lately precisely because their PR people connected with me in all the right ways - this is in no way a "pay for play" situation, merely a way to ensure you''re heard above the hubbub

So there you have it - a simple four step guide to ensuring your investment in media relations pays off. I''d be interested to hear what my fellow media attendees thoughts are....

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