re: 7 Business Tasks That Don't Work On Social
I agree with several of your points, and certainly going social just to be social is absurd as an enterprise; culture, goals and needs of an organization should drive the exploration for technology tools to support its cause. That said, I am sorry to see brainstorming and wikis framed as "business tasks that don't work on social." The culture of an organization may or may not foster openness with the sharing of absurd, not-fully-thought-out ideas which are often necessary in a true brainstorm, but that's not a social technology failure. When trust and openness are there, brainstorms can happen very effectively online. Similarly, I have seen the creation of wikis, when populated with information that employees often seek from each other, greatly reduce the time demands on key knowledge holders and help integrate information across the enterprise.
Many assert that organizational culture is what makes or breaks an enterprise, and it bears repeating. The enterprise social network is simply a tool. In the right hands and with the right aim, it can be highly effective in supporting creative, collaborative and innovative endeavors.