Cloud // Platform as a Service
News
4/11/2012
04:42 PM
Connect Directly
Twitter
LinkedIn
Google+
RSS
E-Mail
50%
50%

Citrix Buys Podio For Go-To Social Collaboration

Social startup Podio brings its tools for organizing projects, and work in general, to GoToMeeting company.

6 Social Sites Sitting On The Cutting Edge
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
Get ready for GoToSocialCollaboration. The division of Citrix responsible for tools such as GoToMeeting, GoToWebinar, and GoToMyPC is adding the social software startup Podio, in an acquisition announced Wednesday.

Podio offers a freemium collaboration tool that in some ways resembles Yammer but with an emphasis on highly customizable workspaces that can include third-party cloud applications from companies such as Box, Dropbox, or Zendesk. Podio actually hadn't gotten around to adding any of Citrix to its list of integration partners prior to the acquisition. Citrix gave few details about how that integration will be accomplished, other than to say more will be revealed at its Citrix Synergy conference in May, in San Francisco.

[ Bring Your Own Cloud? See If Bono Loves Dropbox, Shouldn't You?.]

Podio launched its product at about this time last year and was one of the finalists in the Launch Pad showcase at last year's Enterprise 2.0 Boston conference. It also picked up favorable mentions in publications such as Fast Company for its approach to reinventing work. The young company had 27 employees, split between Copenhagen (where it was founded) and San Francisco. Among its reference customers is Twitter, which uses Podio to organize its merger-and-acquisition process.

Podio CEO Tommy Ahlers will join Citrix as VP of social collaboration, under Bernardo de Albergaria, VP and general manager of the line of business that includes both social and realtime collaboration products.

De Albergaria said Podio's approach to letting people "work the way they want to work" is complementary to Citrix Online's emphasis on reinventing the world of work by enabling remote, traveling, and home-office workers. "We started with Web, video, and audio collaboration, and now with Podio we can offer beautifully integrated asynchronous collaboration."

All of the integrations Podio has delivered, to date, have been for asynchronous collaboration tasks such as passing documents back and forth through Box or Google Docs, Ahlers said. The real strength of Podio is the ability of non-technical users to mix and match the platform's built-in functionality, or third-party functions such as document management, and stitch them together into a custom workflow, he said.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
4/11/2012 | 10:02:55 PM
re: Citrix Buys Podio For Go-To Social Collaboration
Now there's an acquisition that makes sense: Videoconferencing plus social is a really powerful combination.

Deb Donston-Miller
Contributing Editor, The BrainYard
Google in the Enterprise Survey
Google in the Enterprise Survey
There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July10, 2014
When selecting servers to support analytics, consider data center capacity, storage, and computational intensity.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.