Social startup Podio brings its tools for organizing projects, and work in general, to GoToMeeting company.
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Get ready for GoToSocialCollaboration. The division of Citrix responsible for tools such as GoToMeeting, GoToWebinar, and GoToMyPC is adding the social software startup Podio, in an acquisition announced Wednesday.
Podio offers a freemium collaboration tool that in some ways resembles Yammer but with an emphasis on highly customizable workspaces that can include third-party cloud applications from companies such as Box, Dropbox, or Zendesk. Podio actually hadn't gotten around to adding any of Citrix to its list of integration partners prior to the acquisition. Citrix gave few details about how that integration will be accomplished, other than to say more will be revealed at its Citrix Synergy conference in May, in San Francisco.
Podio CEO Tommy Ahlers will join Citrix as VP of social collaboration, under Bernardo de Albergaria, VP and general manager of the line of business that includes both social and realtime collaboration products.
De Albergaria said Podio's approach to letting people "work the way they want to work" is complementary to Citrix Online's emphasis on reinventing the world of work by enabling remote, traveling, and home-office workers. "We started with Web, video, and audio collaboration, and now with Podio we can offer beautifully integrated asynchronous collaboration."
All of the integrations Podio has delivered, to date, have been for asynchronous collaboration tasks such as passing documents back and forth through Box or Google Docs, Ahlers said. The real strength of Podio is the ability of non-technical users to mix and match the platform's built-in functionality, or third-party functions such as document management, and stitch them together into a custom workflow, he said.
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