Google+ Opens the Invite Flood Gates - InformationWeek
IoT
IoT
Government // Enterprise Architecture
Commentary
8/5/2011
11:10 PM
Steve  Krause
Steve Krause
Commentary
50%
50%
RELATED EVENTS
4 Keys to Improving Security Threat Detection
Dec 15, 2016
In this webinar, Ixia will show how to combine the four keys to improving security threat detectio ...Read More>>

Google+ Opens the Invite Flood Gates

Google+ is rolling out 150 invites to all current users. Here's how to start letting your friends in.

If you were already on Google+ and wanted to invite friends and family, the invite system was limited. Yesterday, Google quietly started rolling out more invitations, with a twist.

When I checked my Google+ stream yesterday, I noticed that I had 150 invites to pass out to friends.


After clicking the Invite friends button, you can still invite an indefinite number of friends to Google+ (this hasn’t changed). But now Google is also providing a link for you to share, with a limitation of 150 invites. You can post the link in email, on forums, on websites -- even on Facebook.

It will be interesting to see how Facebook responds.


Share could be an interesting accelerator. I'm guessing Google would love for people to post this link on their Facebook Wall asking all of their friends to come over to Google+.


After digging into this story further, I found an update from Google engineer Balaji Srinivasan, who explained the details regarding the new invite system (see video below).

According to Balaji, this latest update was implemented in response to user feedback. Apparently users wanted an easier way to invite their friends to the service – more specifically friends whom they didn't have an email address for.

Things are definitely heating as Google+ continues to grow. This latest update to the service is an obvious sign that Google is ready for the next wave of users into its social service and is actively exploring ways to get new defectors from its primary rival.

Based in Seattle, Steve is a founding senior contributor at BYTE. Follow him @krausesteve and email him at Steve.Krause@BYTE.com.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll