re: Intranet Remains Poor Stepchild Of Corporate Websites
Thanks, David, for pointing out the status of the intranet in today's enterprises, when it comes to adoption of social technologies.
Regarding "task-focused vs. discussion-focused" intranets:
At Socialtext, we definitely agree with the focus on tasks vs. chatter, because
we understand that in business, we measure the effectiveness of social
technologies by how much it helps us getting work done. Our customers
benefit from a unique "in-the-flow-of-work" design, that connects
updates on Socialtext wikis and tasks performed on CRM, ERP, or other enterprise
systems an employee might be using, with immediate and automated updates into
the Signals activity stream for reference, follow-up, and discussion.
Socialtext is specifically designed to take the best of the social consumer
internet, the technology people are used to and expect, to the enterprise in a
way that maximizes both adoption and engagement, as well as productivity.
As business managers realize the benefits of social intranets on task orientation and productivity, we hope this objection will no longer affect adoption.