Enterprise social networking software's choice of on-premises or cloud deployment attracted KPMG for pilot test in Australia.
Slideshow: 10 Cool Social Media Monitoring Tools
(click image for larger view and for slideshow)
When audit, tax, and advisory service KPMG was looking for the right technology to pilot as its global enterprise social networking choice, it bypassed a few of the usual suspects and settled on Tibbr.
"We liked Tibbr primarily because of its integration background," said Chris Robinson, CIO of KPMG in Australia, which has several thousand users active in a Tibbr pilot project to determine whether the technology makes sense to deploy globally. "Our chief knowledge officer was concerned about having another channel that didn't integrate."
By the time KPMG went looking for an official solution, thousands of its employees had already signed up for unsanctioned instances of Yammer, a cloud social networking service that offers a basic version of its service for free. The adoption of Yammer was evidence of a "latent interest in enterprise social networking," Robinson said. "We saw people had demand for a tool like this, because it's so easy to go out and create Yammer groups. We didn't want to be draconian about switching that off, but we do want people to move over to Tibbr."
As the pilot progressed and more activity migrated to Tibbr, "the Yammer groups withered on the vine," Robinson said.
Ram Menon, president of the social computing group at Tibco, said Tibbr succeeds where some other enterprise social software products fail because users will adopt it without the need for a corporate mandate or herculean efforts at cultural change. "When you hear, 'Oh, it's the cultural change that's so difficult,' that's because the tools haven't done the job. If the tool does the job, people are going to use it."
Tibco's integration experience "lets us pull from big, bad applications precisely the information you need and show it on your wall, as you need it," Menon said.
First released a year ago, after an extended beta, Tibbr puts particular emphasis on integrating feeds from applications, as well as status posts from users, so that social interaction can take place "in the flow of work," Menon said. Tibbr has been deployed to hundreds of thousands of employees across global enterprises, as well as smaller firms, according to Tibco. Prominent customers include Macy's, which wants to use Tibbr to share knowledge about what is happening in its stores and what is selling best, including informal input from store employees about how customers are reacting to different products, Menon said.
SaaS As Innovation Driver?Software as a service is the clear No. 1 way enterprises consume cloud. InformationWeek's SaaS Innovation Survey reveals three tips to get the most from SaaS: Make it a popularity contest. Have an escape plan. And remember that identity is the new perimeter.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.