Government // Enterprise Architecture
11:57 AM
David F Carr
David F Carr
Connect Directly

Yammer Acquisition Raises Social Strategy Questions

Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
10 of 10

Shortly after Ray Ozzie joined Microsoft, becoming its chief architect, he wrote a company-wide memo warning that Microsoft had to shed its complacency and recognize the danger posed by competitors like Google and thousands of startups more attuned to the the effective use of Internet technologies. "It's clear that if we fail to do so, our business as we know it is at risk," he wrote. "We must respond quickly and decisively."

Ozzie left Microsoft in 2010, having steered it toward a greater recognition of the importance of cloud computing, but the fact that Microsoft had to acquire Yammer rather than creating the technology on its own raises the question of whether the message sunk in. Or maybe it did, and this acquisition is one of the quick and decisive actions Microsoft is taking to catch up.

Recommended Reading

Microsoft Confirms $1.2 Billion Yammer Buy

Sorting Out What Social Software Products Really Do

Yammer, Chatter, Tibbr Ranked Top Social Activity Streams

Yammer Update Emphasizes Enterprise, Cloud Search

Yammer Drums Up Tight Microsoft Office Integration

Microsoft: We're Investing In Enterprise Social

Yammer's Game Plan: CEO David Sacks Explains All

Yammer And The Freemium Trap

Yammer Helps Grocery Chain Unite Brands

10 of 10
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Faye Kane, homeless brain
Faye Kane, homeless brain,
User Rank: Strategist
6/28/2012 | 9:19:15 PM
re: Yammer Acquisition Raises Social Strategy Questions
This reminds me of when Murdoch bought Myspace. I'm glad MS is throwing away a billion dollars. It makes their demise closer.

Register for InformationWeek Newsletters
White Papers
Current Issue
Increasing IT Agility and Speed To Drive Business Growth
Learn about the steps you'll need to take to transform your IT operation and culture into an agile organization that supports business-driving initiatives.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.