Government // Enterprise Architecture
News
6/26/2012
11:57 AM
David F Carr
David F Carr
Slideshows
Connect Directly
Twitter
LinkedIn
Google+
RSS
E-Mail
50%
50%
Repost This

Yammer Acquisition Raises Social Strategy Questions

Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
Previous
4 of 10
Next


One of the consequences of Yammer's freemium model is that any employee can create a cloud-hosted enterprise social network by providing a corporate email address. Other employees from the same Internet domain who join Yammer are then added to the same enterprise social network – and can begin collaborating about work issues, often without the knowledge of management or corporate IT.

Yammer's policy is to treat users who sign up individually as a collection of individuals, only granting administrative rights to the organization if it signs up as a paying customer.

Organizations can respond to this one of three ways:

-- Embracing the initiative of employees and making the unofficial social network an official platform for collaboration, as at companies like SuperValu.

-- Ignore or tolerate it as harmless. The UBM TechWeb example shown here was set up by employees experimenting with the platform, but it gets little use because we use Jive internally.

-- Go ballistic. Although Yammer customer service isn't quick to volunteer this information, it's possible to get one of these networks shut down with a stern letter from a lawyer citing a violation of the Digital Millennium Copyright Act because employees posted confidential information without permission.

Will Microsoft institute a more IT-friendly policy? Can it do so without choking off the viral growth that made Yammer attractive in the first place?

Recommended Reading

Microsoft Confirms $1.2 Billion Yammer Buy

Sorting Out What Social Software Products Really Do

Yammer, Chatter, Tibbr Ranked Top Social Activity Streams

Yammer Update Emphasizes Enterprise, Cloud Search

Yammer Drums Up Tight Microsoft Office Integration

Microsoft: We're Investing In Enterprise Social

Yammer's Game Plan: CEO David Sacks Explains All

Yammer And The Freemium Trap

Yammer Helps Grocery Chain Unite Brands

Previous
4 of 10
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Faye Kane, homeless brain
50%
50%
Faye Kane, homeless brain,
User Rank: Strategist
6/28/2012 | 9:19:15 PM
re: Yammer Acquisition Raises Social Strategy Questions
==--
This reminds me of when Murdoch bought Myspace. I'm glad MS is throwing away a billion dollars. It makes their demise closer.

--faye
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.