IoT
Government // Enterprise Architecture
News
6/26/2012
11:57 AM
David F Carr
David F Carr
Slideshows
Connect Directly
LinkedIn
Google+
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

Yammer Acquisition Raises Social Strategy Questions

Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
Previous
4 of 10
Next


One of the consequences of Yammer's freemium model is that any employee can create a cloud-hosted enterprise social network by providing a corporate email address. Other employees from the same Internet domain who join Yammer are then added to the same enterprise social network – and can begin collaborating about work issues, often without the knowledge of management or corporate IT.

Yammer's policy is to treat users who sign up individually as a collection of individuals, only granting administrative rights to the organization if it signs up as a paying customer.

Organizations can respond to this one of three ways:

-- Embracing the initiative of employees and making the unofficial social network an official platform for collaboration, as at companies like SuperValu.

-- Ignore or tolerate it as harmless. The UBM TechWeb example shown here was set up by employees experimenting with the platform, but it gets little use because we use Jive internally.

-- Go ballistic. Although Yammer customer service isn't quick to volunteer this information, it's possible to get one of these networks shut down with a stern letter from a lawyer citing a violation of the Digital Millennium Copyright Act because employees posted confidential information without permission.

Will Microsoft institute a more IT-friendly policy? Can it do so without choking off the viral growth that made Yammer attractive in the first place?

Recommended Reading

Microsoft Confirms $1.2 Billion Yammer Buy

Sorting Out What Social Software Products Really Do

Yammer, Chatter, Tibbr Ranked Top Social Activity Streams

Yammer Update Emphasizes Enterprise, Cloud Search

Yammer Drums Up Tight Microsoft Office Integration

Microsoft: We're Investing In Enterprise Social

Yammer's Game Plan: CEO David Sacks Explains All

Yammer And The Freemium Trap

Yammer Helps Grocery Chain Unite Brands

Previous
4 of 10
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Faye Kane, homeless brain
50%
50%
Faye Kane, homeless brain,
User Rank: Strategist
6/28/2012 | 9:19:15 PM
re: Yammer Acquisition Raises Social Strategy Questions
==--
This reminds me of when Murdoch bought Myspace. I'm glad MS is throwing away a billion dollars. It makes their demise closer.

--faye
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.