Yammer Acquisition Raises Social Strategy Questions
Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
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Will the acquisition of Yammer follow that of Skype, which has been allowed a degree of autonomy after its acquisition? Will it keep a separate identity and continue to pursue the mission that attracted its current customer base?
During the press conference, Ballmer said, "Sure." However, although it will be allowed to keep its operations in San Francisco, Yammer will report up through the Microsoft Office Division. In contrast, whereas Microsoft established a separate division headed by Skype CEO Tony Bates (shown above with Ballmer).
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