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6/26/2012
11:57 AM
David F Carr
David F Carr
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Yammer Acquisition Raises Social Strategy Questions

Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
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SharePoint already functions as a basic social platform, and the next release that's just about to enter beta testing is supposed to build on that base.

To what extent does Microsoft's embrace of Yammer mean they've decided it makes more sense to pursue social software functions as part of a cloud service, separate from SharePoint? Or, will Microsoft continue to invest in SharePoint as a separate path of social software development?

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Yammer Helps Grocery Chain Unite Brands

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Faye Kane, homeless brain
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Faye Kane, homeless brain,
User Rank: Strategist
6/28/2012 | 9:19:15 PM
re: Yammer Acquisition Raises Social Strategy Questions
==--
This reminds me of when Murdoch bought Myspace. I'm glad MS is throwing away a billion dollars. It makes their demise closer.

--faye
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