Yammer Acquisition Raises Social Strategy Questions
Yammer is officially on its way to becoming part of the Microsoft Office product family that includes SharePoint. How will it fit in?
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Since NewsGator introduced its Social Sites product as an enterprise social network implemented as a SharePoint application, it's challenge has been to continue to innovate faster than the SharePoint engineers. So far, it has been successful, taking advantage of the additional profile and activity feed features introduced in SharePoint 2010 while still enhancing them. But now what?
Microsoft officials have hinted that the additional features in the Wave 15 update, which may be called SharePoint 2013, will be limited to platform-level plumbing for social networking functionality. That would leave room for partners like NewsGator to round out SharePoint for customers that want a more complete enterprise social network on the SharePoint platform. It also leaves room for other customers to adopt Yammer as a cloud-based social supplement to SharePoint.
But to what extent will Yammer now get the inside track on the best ways to integrate with SharePoint? Even if Yammer is favored, will NewsGator retain its own advantage from tighter integration with the SharePoint platform? And which of those – tight integration, or web-centric integration in the cloud – will prove most attractive to enterprises?