Furniture seller Ethan Allen Interiors Inc. yesterdaydetailed plans to take its national retail business online.
The company's new business-to-consumer E-commerce
initiative, to be known as ethanallen.com, is scheduled to
launch in September. With the addition of Web-based
retailing, the company becomes the latest in a series of
brick-and-mortar businesses to offer customers online
shopping. (See "E-business: What's The Model?)
Ethan Allen will use the Internet to sell more than 5,000
products, including its high-end furniture and accessories.
The company is determined to preserve its culture of high-
touch customer service by providing links to local designers
and its more than 300 nationwide retailers.
To deliver its products to customers buying over the Web,
the company will use its network of more than 100 retail
distribution centers across the country.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.