I had the chance to talk to Euan Semple, and old and dear friend, and get his perspective on what's happening in the enterprise. Since his years working at the BBC, and now as an independent consultant, Euan has developed a deep understanding of the barriers and benefits of adopting new web technologies. Euan Semple from stowe boyd on Vimeo.I was particularly struck with his belief that IT people are not necessarily the wellspring of innovation in this uptake. "It would take an almost complete reinvention of themselves." And that things might be more difficult now that it has become "Enterprise 2.0" and not just some experiment. But at the same time he thinks it needs to "grow up" if it is going to do something big for the enterprise.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.