Date and city: October 25 -- Chicago Hotel Inter-Continental Chicago 505 North Michigan Avenue Chicago, IL	Personalizing the Customer Experience: Beyond CRM
8:10 am	Breakfast and Registration
8:50 am	Welcome Pam Schancupp, Managing Editor, InformationWeek Events
8:55 am	Keynote: Analyzing & Targeting Data - Beyond the Hype Presented by:    Lynne Harvey, Sr. Consultant/Analyst    Patricia Seybold Group
9:55 am	Refreshment break
10:25 am	Panel Discussion: Maximizing Customer Information to Improve the Value of Service Effective Strategies for Building Customer Loyalty Applying Personalization Techniques in a B-to-B or B-to-C Marketplace Integrating Data from a Variety of Touch Points, Including Wireless Devices Effective Tools, Techniques, Roadmaps and Red Flags Panelists:    John Adams, VP, Technology    Coolsavings.com    Dennis DeGregor, VP, eCRM & Database    Marketing    Allstate Insurance    Daniel Hamburger, President    Works.com    Patricia Lawicki, VP, IT    NiSource    Dave Rebman, Head IT    Club Colors Moderated by: Bob Rubin, Contributing Editor InformationWeek
11:45 am	A Presentation by Blue Martini Software and Arthur Andersen
12:20 pm	Lunch and Networking
For more information:
please call 1-800-340-2011 or send e-mail.

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