Date and city: October 24 -- New York Grand Hyatt New York Park Avenue at Grand Central New York, NY	Personalizing the Customer Experience: Beyond CRM
8:10 am	Breakfast and Registration
8:50 am	Welcome Pam Schancupp, Managing Editor, InformationWeek Events
8:55 am	Keynote: Analyzing & Targeting Data - Beyond the Hype Presented by:    Robert DeSisto, VP, CRM    Gartner Group How fast will the CRM market grow? Where will the growth come from? Trends in CRM and personalization CRM case studies and best practices B-to-B and B-to-C trends Effect of customer information disclosure and global economic conditions on CRM
9:55 am	Refreshment break
10:25 am	Panel Discussion: Maximizing Customer Information to Improve the Value of Service Effective Strategies for Building Customer Loyalty Applying Personalization Techniques in a B-to-B or B-to-C Marketplace Integrating Data from a Variety of Touch Points, Including Wireless Devices Effective Tools, Techniques, Roadmaps and Red Flags Panelists:    Robert Dykman, CTO    Saks    Ameet Patel, CTO    Chase    David Meany, VP, Consulting Services    Fujitsu Moderated by: Bob Rubin, Contributing Editor InformationWeek
11:45 am	A Presentation by Blue Martini Software and Arthur Andersen
12:20 pm	Lunch and Networking
For more information:
please call 1-800-340-2011 or send e-mail.

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