Date and city: November 1 -- San Francisco San Francisco Airport Marriott 1800 Old Bayshore Hwy Burlingame, CA	Personalizing the Customer Experience: Beyond CRM
8:10 am	Breakfast and Registration
8:50 am	Welcome Pam Schancupp, Managing Editor, InformationWeek Events
8:55 am	Keynote: eCRM Megatrends: Driving the Next Generation of Customer Relationships Presented by:    Robert Mirani, Director CRM Strategies    Planning Service    Yankee Group Growth Trends in eCRM: Sales, Customer Service and Marketing in the Internet Age Emerging Models for eCRM Delivery: ASPs and SSPs E-Marketing and Personalization: Taking Relationships to the Next Level Issues and Considerations With the New Models and Platforms Privacy/Security Considerations
9:55 am	Refreshment break
10:25 am	Panel Discussion: Maximizing Customer Information to Improve the Value of Service Effective Strategies for Building Customer Loyalty Applying Personalization Techniques in a B-to-B or B-to-C Marketplace Integrating Data from a Variety of Touch Points, Including Wireless Devices Effective Tools, Techniques, Roadmaps and Red Flags Panelists:    Oliver Deschryver, CTO    DHL Airways    Beth Devan, SVP Retail Technology    Schwab    Tom Flynn, CTO & Director, Operations    Homes.com    Azhar Hameed, EVP & CTO    First Source Moderated by: Bob Rubin, Contributing Editor InformationWeek
11:45 am	A Presentation by Blue Martini Software and Arthur Andersen
12:20 pm	Lunch and Networking
For more information:
please call 1-800-340-2011 or send e-mail.

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