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An InformationWeek NetForum
Date:
May 15, 2001
11:30 AM - 12:30 PM EST
8:30 AM - 9:30 AM PST
Sponsored by:

candle

Click here
for agenda

Enhancing the Customer Experience

Maximizing One-to-One Customer Relationships

An InformationWeek NetForum.
Optimizing the customer experience is critical in today's rapidly changing E-business environment. But converting good customer relationships into higher profits requires more than just gathering and integrating customer data. Businesses must also accurately analyze and effectively leverage buyer information if they hope to strengthen customer relationships and, ultimately, increase the bottom line.

In this hour-long event, log on and learn how to leverage Web-based management tools to improve customer relationships, satisfaction and profitability while respecting customer data privacy.

Topics include:
  • Managing customer information across the Internet to maintain customer loyalty
  • Increase profitability: Technologies that help businesses understand customer buying habits and preferences
  • Analyzing customer information to optimize inventories, target sales promotions and streamline manufacturing
  • Determining when technology interferes with improving the customer experience


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