InformationWeek

Your customers expect a consistent experience, regardless of how they interact with your business. Ensuring consistency and extracting the maximum business benefit from every customer interaction requires a comprehensive view of customer information across your organization. Therefore, your CRM application must be integrated with ERP, supply chain, E-business, custom and legacy systems in order to utilize the data and transactions from those systems. Log on to this one-hour, Web-based event to discover how streamlining and integrating core CRM business processes can provide a consistent customer experience, offering every level of your business a complete customer transaction history.

Discussion topics include:

		The value of understanding the customer experience in real time and how to achieve a complete view of customer data and transactions
		How to leverage investments in current IT systems by taking advantage of their data and transactions to support customer-facing processes
		Methods for synchronizing customer and product data across the enterprise and with trading partners
		How streamlining and integrating internal and external business processes can help generate greater customer loyalty and improve communications with suppliers

Moderator:
Peter Weiss, Senior Managing Editor, Events, InformationWeek

Analyst:
Kevin Scott, Research Analyst, Marketing Strategies, AMR

Panelists:
John Buda, VP, IT, Strategy & Planning, Compaq Computer Corp.
Robert Dykman, CTO, Saks Direct