InformationWeek

When a company adopts a customer-centric business model, success depends on a top-to-bottom, company-wide commitment to the goal. For IT professionals, that means developing a platform that can effectively gather, integrate, and analyze information from a wide variety of data sources and formats to deliver a 360-degree view of the customer. It's a complex task, but the rewards can be well worth the effort.

In this hour-long, Web-based event, you'll hear about the enabling technologies and field-proven strategies that will support your company's customer-centric business goals.

Topics include:

• The key metrics- and biggest challenges in a customer-centric organizaiton
• Aligning IT with customer-centric organizational goals
• Mining data across disparate platforms, applications and databases
• In-house integration and support: the Pros and Cons

Panelists:

• Mike Rodgers, SVP, Credit, Saks Fifth Avenue Inc.
• Scott Lien, VP, CRM Systems, Best Buy Inc.
• Aaron Zornes, EVP & Research Director, Application Delivery Strategies Service, META Group