InformationWeek

Are you leaving money on the table?

Online consumer purchasing has become more widespread than ever. Businesses trying to capitalize on these online interactions face the challenge of increasing loyalty, boosting conversion rates, and growing order sizes. In today's competitive environment it is imperative that retail organizations provide the ultimate online experience for shoppers by offering both commerce and service through a single interface.

Join Tony Frazier, Senior Vice President of Marketing at iPhrase Technologies and Jeanette Thomas, President of Tachyon Solutions for this informative web seminar. You will learn how today's leading retailers have faced the challenges presented and have realized outstanding ROI and conversion rates. See first hand what one online vendor is doing to ensure its customers are getting the same experience online that they would get at an in-store visit.

You will find out how to:

• Improve conversion rates -- let customers quickly find exactly what they are looking for



• Increase average order size -- make targeted offers and recommendations in-context, based on your business objectives



• Increase loyalty -- provide the ultimate shopping experience to keep customers coming back



• Gain customer insight -- integrated web analytics provide conversion rate reporting and merchandising evaluation

Sponsored by InformationWeek, Tachyon Solutions and iPhrase Technologies.

Featured Speakers:

• Tony Frazier, Senior Vice President, Marketing, iPhrase Technologies


• Jeanette Thomas, President, Tachyon Solutions

Moderator:

• Lou Bertin, Columnist, InformationWeek