Thursday,
June 26, 2003
11:00 a.m. PT
2:00 p.m. ET
John Bruggeman,
Vice President, Marketing, Mercury Interactive Theresa Lanowitz,
Research Director, Gartner Group Patricia Schnaidt,
CMP Moderator & BTO Awards Editorial Director
Business Technology Optimization (BTO) Optimizing IT for Business Results
An InformationWeek, Optimize & Network Computing Vendor Perspectives Webcast
Today’s business success is increasingly dependent on IT systems and services. Under pressure to operate as a business, IT shops must deliver business processes that meet the quality and cost requirements of the business—in addition to remaining adaptable in the face of changing business needs. And today’s business processes are delivered via increasingly complex composite applications that enable real-time access to business-critical information across a wide variety of sources. Disparate tools and technologies further complicate the tasks of managing and optimizing today’s IT ecosystem. The solution? Business Technology Optimization (BTO).
Business Technology Optimization enables your company to tightly align IT with business process to deliver proven business results. BTO brings the principles of quality management to IT, creating a framework for companies to measure, manage, and maximize the readiness, system performance, and business availability of enterprise applications.
