InformationWeek > Events > Personalizing the Customer Experience: Beyond CRM

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Date and city:

November 15 -- Atlanta
Sheraton Atlanta
165 Courtland St.
Atlanta, GA

B-to-B E-Commerce

Agenda

8:15 am Breakfast and Registration

9:00 am Welcome:

Pete Weiss, Sr. Managing Editor,
InformationWeek

9:05 am Keynote:
Weighing Your Options: The Obstacles and Opportunities Behind E-Marketplaces
Presented by:
Marilyn Muller, Industry Analyst, Summit Strategies

10:00 am Refreshment break

10:20 am Panel Discussion:
Building the Right B-to-B Architecture

Solving integration problems and securing online communities

Personalizing your digital presence

Measuring ROI for digital transactions and marketplace participation

Buy-in or build: Challenges facing
E-marketplaces today

The portal approach to B-to-B

Trust and E-marketplaces: The issue of vendor neutrality

Panelists:

Paul A. Aleskovksy, Dir. New Media & Special Projects,
Sporting Goods Manufacturers Association

Tom Klein, President,
Sabre's Emerging Business Unit

Michael O'Hara Garcia, Senior Technology Advisor to the US House of Representatives on the Government Reform and Oversight Committee and former CIO at US Department of Commerce

Moderated by:

Bob Rubin, Contributing Editor, InformationWeek
and CEO, Valley Management Consulting

11:30 am Sponsor-hosted presentation

Joe Alwan,
Sr. VP, Marketing,
Open Market

Jon Ward,
Market Manager,
WebSphere Foundation Extensions,
IBM

12:00 pm Lunch and Networking

For more information:

please call 1-800-340-2011 or send e-mail.