Date and city: November 15 -- Atlanta Sheraton Atlanta 165 Courtland St. Atlanta, GA
8:15 am	Breakfast and Registration
9:00 am	Welcome: Pete Weiss, Sr. Managing Editor, InformationWeek
9:05 am	Keynote: Weighing Your Options: The Obstacles and Opportunities Behind E-Marketplaces Presented by: Marilyn Muller, Industry Analyst, Summit Strategies
10:00 am	Refreshment break
10:20 am	Panel Discussion: Building the Right B-to-B Architecture Solving integration problems and securing online communities Personalizing your digital presence Measuring ROI for digital transactions and marketplace participation Buy-in or build: Challenges facing E-marketplaces today The portal approach to B-to-B Trust and E-marketplaces: The issue of vendor neutrality Panelists: Paul A. Aleskovksy, Dir. New Media & Special Projects, Sporting Goods Manufacturers Association Tom Klein, President, Sabre's Emerging Business Unit Michael O'Hara Garcia, Senior Technology Advisor to the US House of Representatives on the Government Reform and Oversight Committee and former CIO at US Department of Commerce Moderated by: Bob Rubin, Contributing Editor, InformationWeek and CEO, Valley Management Consulting
11:30 am	Sponsor-hosted presentation Joe Alwan, Sr. VP, Marketing, Open Market Jon Ward, Market Manager, WebSphere Foundation Extensions, IBM
12:00 pm	Lunch and Networking
For more information:
please call 1-800-340-2011 or send e-mail.

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