02:39 PM
Irwin Lazar
Irwin Lazar
Connect Directly

Facebook: All Your Identities Belong To Us!!

The New York Times reports this morning that Facebook is set to expand "Facebook Connect", the controversial service that reports your activities on external sites to your Facebook profile. Facebook caused a stir a while ago when it launched this service without giving users the ability to control updates, leading to people finding out that their shopping habits were now open to their Facebook friends. While Facebook has addressed privacy issues, this move is sure to spark a wider war for ownership of on-line identity.

The NYT story notes that Facebook is facing competitive efforts from MySpace, Yahoo, and Google (surprising omitted from their list is Microsoft) who are also moving ahead with efforts to serve as an identity master repository. There's also no mention of the OpenID project, a non-commercial effort to establish a single-sign-on capability across the Internet. Facebook has an edge though, in that the Facebook ID can become not only just a single sign-on tool, but can enable users to share information about the sites they visit with their social communities. To some, this will smack of an invasion of privacy, but to many others, Facebook's efforts with Connect will allow them to broaden their social networking activities beyond Facebook and it's native applications.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 Digital Issue, April 2015
The 27th annual ranking of the leading US users of business technology
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.