The NPD Group's survey is bad news for wireless carriers, which had hoped to make additional money from people using data services to ship pictures.
U.S. consumers like their camera phones, but only one in five is using the devices to send photos to others, a market research firm said Monday.
The survey from The NPD Group is bad news for wireless carriers, which had hoped to make additional money from people using data services to ship pictures.
Since late 2002, the year camera phones were introduced, the number of users have increased to half of all mobile subscribers, NPD said. Fully 73 percent of the users said they were very or somewhat satisfied with the purchase.
Nevertheless, four out of five camera-phone owners say they leave their pictures in the devices, as if they were portable digital photo albums. As a result, the level of actual photo sharing has been disappointing for carriers.
Cost was the biggest factor in not sharing photos wirelessly, NPD said. About six out of 10 of the survey respondents said they weren't entirely sure about the price for sending photos, which means they were less likely to do it.
Among manufacturers, Sanyo camera phones got the highest ranking in the survey for overall satisfaction. Among carriers, Alltel phones led the pack.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.