Fidelity Investments is developing a tiered IP phone system that will give different service levels to different employees, depending on their need for reliability. The company has installed 600 IP telephones and 50 IP softphones, in which employees connect a handset to their computers and run their phone through a multifunctional software interface that integrates with Microsoft Outlook and lets them launch instant-messaging sessions, E-mails, and phone calls. Fidelity plans to scale the IP system to 10,000 employees.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.