News
News
10/2/2006
12:29 PM
Connect Directly
RSS
E-Mail
50%
50%

For Major Events, Consumers Trust Traditional Media Most

Half of those surveyed said they would first turn to network television for immediate news about pandemics and natural disasters, among other breaking stories.

Consumers trust traditional media over blogs, podcasts and other Internet-only publications for information on major news events, like pandemics and natural disasters, according to the results of a recent survey.

Half of the respondents said that they would turn to network television for immediate news on such events, according to results of a nationwide survey released Monday by LexisNexis. Radio (42 percent), local newspapers (37 percent) and cable news and business networks (33 percent) ranked next for popularity.

About 25 percent would turn to print and broadcast media Internet sites, according to the survey. Only six percent of respondents said they would seek information from Internet user groups, blogs and chat rooms.

Results are based on responses from 1,167 American consumers and 333 business executives and managers, all between the ages of 25 and 64.

Some 52 percent of consumers said they believe they will continue to place the most trust and reliance in traditional news sources, but 35 percent expected to primarily trust and rely on emerging media (Internet pundits, citizen journalists and bloggers) in the future. Thirteen percent anticipated trusting and relying mostly on emerging media.

Blogs, user groups and chat rooms ranked second, behind traditional lifestyle magazines for entertainment, which ranked first among news topics of interest.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.