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Front End: The Daily Dose
June 14, 1999

Trade Sites Graded

Keynote Systems Inc., a consulting firm that tracks Web-site performance, has issued report cards for online brokerages, using a new metric for measuring how well they handle a typical stock order. Relative unknowns Brown & Co. and Scottrade top the rankings, while more widely known E-Trade Group is next-to-last overall--failing to complete one of every five stock trades.

However, E-Trade's problems don't appear to be hurting its position in the market. A survey released last week by Credit Suisse First Boston indicates that E-Trade handles more trades than any other house aside from Charles Schwab & Co. Below are results for June 1 to 4.

--Gregory Dalton

Online Broker Trade Time (seconds) Success Rate
1. Brown & Co 11.63 99.3%
2. Scottrade 7.68 97.9%
3. Ameritrade 37.44 97.2%
4. Fidelity 25.04 96.8%
5. Nat'l Disc. Brokers 32.16 95.2%
6. Dreyfus 7.47 94.6%
7. Charles Schwab 30.03 94.4%
8. Discover 19.11 89.9%
9. Mr. Stock 30.07 88.4%
10. Quick & Reilly 26.95 88.4%
11. American Express 27.20 88.1%
12. Bull & Bear 30.69 85.2%
13. Firstrade 32.89 83.5%
14. E-Trade 38.35 80.5%
15. Suretrade 21.87 46.7%
DATA: KEYNOTE WEB BROKER TRADING INDEX


IT Plays The Networking Game
Week of June 7-11
Week of May 31-June 1
Week of May 24-28
Week of May 17-21
Week of May 10-14
Week of May 3-7
Week of April 26-30
Week of April 19-23
Week of April 12-16

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