InformationWeek

June 14, 1999

Trade Sites Graded

Keynote Systems Inc., a consulting firm that tracks Web-site performance, has issued report cards for online brokerages, using a new metric for measuring how well they handle a typical stock order. Relative unknowns Brown & Co. and Scottrade top the rankings, while more widely known E-Trade Group is next-to-last overall--failing to complete one of every five stock trades.

However, E-Trade's problems don't appear to be hurting its position in the market. A survey released last week by Credit Suisse First Boston indicates that E-Trade handles more trades than any other house aside from Charles Schwab & Co. Below are results for June 1 to 4.

--Gregory Dalton

Online Broker	Trade Time (seconds)	Success Rate
1. Brown & Co	11.63	99.3%
2. Scottrade	7.68	97.9%
3. Ameritrade	37.44	97.2%
4. Fidelity	25.04	96.8%
5. Nat'l Disc. Brokers	32.16	95.2%
6. Dreyfus	7.47	94.6%
7. Charles Schwab	30.03	94.4%
8. Discover	19.11	89.9%
9. Mr. Stock	30.07	88.4%
10. Quick & Reilly	26.95	88.4%
11. American Express	27.20	88.1%
12. Bull & Bear	30.69	85.2%
13. Firstrade	32.89	83.5%
14. E-Trade	38.35	80.5%
15. Suretrade	21.87	46.7%
DATA: KEYNOTE WEB BROKER TRADING INDEX

IT Plays The Networking Game

Week of June 7-11
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Week of May 24-28
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